Excellent solubility and compatibility with other surfactants, resulting in great formulating flexibility.Superior opacifying performance and bright white appearance can make the product more substantial and features a soft velvety feel. Helps to form a three-dimensional brilliant, uniform and stable, bright satin-like pearlescent texture.Mild and low irritation makes it perfect for formulating all kinds of skin-touch products, to name a few, Shampoo, Body Lotion, Facial Cleanser, and Hand Soap Liquid.Outstanding biodegradability(degradation rate up to 97%), and hard water-resistant properties.Shampoo, Body wash/cleanser, Conditioner, Liquid hand, Facial cleanser, Hair color and bleaching, Bubble bath, Exfoliant/scrub, Facial moisturizer/treatment, Shaving cream, Baby shampoo